Performance News & Articles

September 5, 2023

YouTube Ad Impressions vs. Billboard Ads for Lawyers: A Comparative Analysis

In the realm of advertising, the rise of digital platforms has challenged traditional methods, especially for niche sectors such as law firms. Two pro...

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September 4, 2023

The Influence Principles Taught by Robert Cialdini

Dr. Robert Cialdini, a professor of psychology and marketing, is a revered figure in the realms of persuasion, influence, and social psychology. His b...

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September 3, 2023

The Multiplier Effect as Explained by Jay Abraham

The world of business has its fair share of strategies and theories, but few are as impactful as the Multiplier Effect, a concept popularized by busin...

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August 28, 2023

How Can Personal Injury Law Firms Get More Cases

In the competitive landscape of personal injury law, standing out is critical for success. Personal injury law firms often wonder how they can attract...

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August 27, 2023

How to Leverage AI to Get Law Firm Leads

Leveraging AI (Artificial Intelligence) to get law firm leads involves a blend of advanced technologies and strategic planning. AI tools can provide d...

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August 25, 2023

Top 10 Strategies For Law Firms to Generate Leads Online

In the digital age, the approach to client acquisition for law firms has transformed significantly. Online platforms and tools offer an array of oppor...

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August 23, 2023

Paid Media vs. SEO: A Comprehensive Guide

In today's digital age, businesses are constantly seeking effective strategies to increase their online visibility and drive traffic to their websites...

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August 21, 2023

How To Grow Social Media Channels

The digital age has empowered brands, creators, and entrepreneurs with the ability to reach billions with a single click. Social media, being at the f...

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August 18, 2023

Average Cost Per View on YouTube Advertising

YouTube, as one of the most popular video platforms on the web, offers an unparalleled opportunity for businesses and marketers to connect with audien...

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August 14, 2023

Competing on PPC for Law Firm Leads

In today's digital world, it's no surprise that many law firms are turning to online advertising to attract clients. Pay-per-click (PPC) advertising, ...

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August 11, 2023

How Effective is Email Marketing?

In a world of ever-evolving digital marketing strategies, email marketing stands as one of the oldest and most trusted techniques. Introduced in the l...

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August 10, 2023

The Best CRMs for Law Firms: Streamlining Client Relations and Case Management

The legal industry is notorious for its meticulousness, vast amounts of paperwork, and the necessity to manage intricate client relationships. Just as...

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August 2, 2023

Google Ads vs. Microsoft Bing Ads: A Comparative Analysis

Google Ads and Microsoft Bing Ads are two of the leading pay-per-click (PPC) advertising platforms in the digital marketing landscape. Both offer a va...

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July 28, 2023

The Power of Remarketing or Retargeting on Meta Facebook

In the constantly evolving realm of digital marketing, the power of remarketing (often called retargeting) stands out as a game-changer. Meta's Facebo...

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July 19, 2023

How The Top Law Firms Acquire Leads Today

In an era dominated by technological advancements and evolving consumer behaviors, top law firms have learned to adapt and find innovative ways to acq...

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July 17, 2023

Next.js vs. WordPress Websites: A Comparative Analysis

In the digital landscape, the choice of technology underpinning a website is crucial. Two prominent options include Next.js, a React-based framework, ...

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July 7, 2023

How To Leverage Data For Marketing Performance

In the modern era, the phrase "data is the new oil" couldn't be more accurate, especially in the realm of marketing. With digital transformation resha...

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July 3, 2023

Hotjar vs Heap for Analytics and Website Session Replays

Both Hotjar and Heap are popular tools in the world of web analytics, user engagement, and conversion optimization. Both platforms offer a suite of fe...

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June 26, 2023

The Average Cost Per Law Firm Lead

In the modern digital era, law firms, like many other businesses, have shifted their marketing focus from traditional methods to online platforms. Thi...

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June 14, 2023

Why You Should Leverage Video Marketing

In the digital age, where information is constantly at our fingertips and attention spans seem to be shrinking, businesses and brands need to adapt in...

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June 13, 2023

How To Write Content for Law Firm Personal Injury Cases

Creating content for law firms that specialize in personal injury cases can be a critical factor in attracting potential clients and establishing trus...

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May 31, 2023

How to Write Great Ad Copy

When it comes to advertising, the copy you use can make or break your campaign. Great ad copy not only grabs attention but also persuades the reader t...

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May 15, 2023

The Top 10 Marketing & Advertising Books of All-Time

In the ever-evolving world of marketing and advertising, the journey of discovery requires both continuous learning and a return to foundational princ...

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May 1, 2023

Average Cost Per Click on Google Ads: An Overview

The world of digital advertising is vast, but one of its central pillars is Google Ads. For many businesses, it's the primary channel through which th...

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